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Program contents: Successful consulting

Part 1: Consulting & Contracting Context

• Consulting, freelancing and contracting service provision

• The consulting process

•  Specialisation: defining and developing your service

•  How to position yourself

•  How to create client awareness and interest in what you offer

Part 2: Marketing for consultants

• How consultants market

• Relationship marketing

• Direct marketing

• Essential aspects of marketing services

• Template marketing plan

• 25 ways to promote

Part 3: Strategy: managing the business

• Components of a business plan

• Avoiding the major pitfalls

• How to grow your client base

• Leveraging beyond the home office

• Managing the specialist / generalist issue

• Tips for success

Part 4: Pricing and finance

• Set-up costs, running costs

• How to calculate your fee rates

• What consultants are currently earning

• How to cost and price a job

• Negotiating price

• Moving from "free" to "fee”

• Case studies

Part 5: Legal, tax and other aspects

• Home office

• Setup

• Business structures

• Insurances

• Professional liability

• Context statements

• Copyright

• Decision criteria for business and domain names

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